Today, many companies operate within a complex network of firms that all depend on each other for success. In this book, authors Marco Iansiti and Roy Levien use the powerful example of biological ecosystems to show how companies can leverage these emerging business networks for long-term success. The book's title, "The Keystone Advantage", is taken directly from biology - it refers to "keystone species", which proactively maintain the healthy functioning of their entire ecosystem for a simple reason: their own survival depends on it. In the same way, say the authors, companies can protect and ensure their own success by deliberately fostering the combined health of the network they operate in.
Les mer
Many companies operate within a complex network of firms that all depend on each other for success. This book uses the example of biological ecosystems to show how companies can leverage these emerging business networks for long-term success. It says that companies can protect and ensure their success by fostering the health of network.
Les mer

Produktdetaljer

ISBN
9781591393078
Publisert
2004-08-25
Utgiver
Vendor
Harvard Business Review Press
Vekt
566 gr
Høyde
241 mm
Bredde
165 mm
Aldersnivå
P, 06
Språk
Product language
Engelsk
Format
Product format
Innbundet
Antall sider
272

Om bidragsyterne

Marco Iansiti is an HBS professor and the co-chair of Harvard's PhD program in Information Technology Management.